CitizenCard’s millionth cardholder helped launch ‘No ID, No Sale!’ in 2005 alongside long-standing Hollyoaks star Nick Pickard. The campaign helps shop staff to prevent underage sales and reminds younger customers to show valid ID.

Today the phrase ‘No ID, No Sale!’ is widely understood and visible on shop doors, aisle shelves and above tobacco gantries in supermarkets, convenience stores, newsagents, betting shops and elsewhere.

MPs are prominent in supporting the campaign in their constituencies.

The No ID, No Sale! Retail pack

A5 Window Vinyl – Display in a prominent position at the entrance to your shop showing potential customers that the minimum age is 18 for alcohol, tobacco, solvents and knives.

A4 Valid ID Poster – lets your customers and staff know what forms of ID are valid and, following advice from Trading Standards, anyone unable to produce valid ID will have their details entered in a Refusals Register (see below).

A4 Refusals Register – a properly maintained register has been known to safeguard a threatened liquor licence by demonstrating ‘due diligence’. Trading Standards advise all retailers of age-restricted goods to train staff in the use of a Register, which should be kept safe and out of sight of customers.

A3 Statutory Tobacco Notice – the maximum fine for not displaying this is £1,000. Enough said.

Application Forms – shop staff can hand out forms to customers unable to produce valid ID. In training sessions, the form can be used to illustrate how confrontations with customers unable to show valid ID can be easily defused.

Application Form Dispenser – this standalone unit, positioned on the counter in full view of your customers, allows them to pick up an application form for themselves.

Envelope – the pack is supplied in the branded envelope.

If you are an independent shopkeeper, or if you employ or train shop staff, we can supply you with free packs. If you are a multiple operator you may want to produce co-branded packs and issue co-branded application forms (which offer revenue opportunities for your business). To find out more click here [links to ‘Earn Revenue’ page]

UV Torches & Other Materials

Door staff are increasingly using UV torches to check if ID is valid – that’s why CitizenCards now display UV marks on the front and reverse of the card.

If you or your staff need UV torches (which can also check the UV marks on banknotes) we can supply them:

All prices include VAT, P&P

1. 1 UV Torch £3.60 (inc. VAT, P&P)
2. 10 UV Torches £32
3. 50 UV Torches £149

We can also add to your order these materials free of charge:

A4 Home Office Fake ID poster

A5 Saying No To Underage Drinkers pamphlet

A5 PASS (Proof of Age Standards Scheme) pamphlet

Sample CitizenCards

Sample PASS Training Cards

NINS Badges

To order ‘No ID, No Sale!’ packs and/or UV Torches please email: ncatlow@citizencard.com