Privacy Policy

We are committed to safeguarding the privacy of our website visitors. This Privacy Policy describes the ways we collect information from and about you, and what we do with the information, so that you may decide whether or not to provide information to us. By accessing our website or purchasing our services you agree to this Privacy Policy in addition to CitizenCard Terms and Conditions.

We comply with the privacy and data protection laws of the United Kingdom Government (Data Protection Act 2018 and the General Data Protection Regulation (EU) 2016/679), which are among the world's toughest.

1. Our Collection of your Personal Data

The information we collect may include your name (first and last name), photo, a copy of document(s) confirming your identity, gender, address, email address, phone number, mobile number, login credentials, transaction information, IP address, product and service selections and other things that identify you. We collect personal data from you at several different points, including but not limited to the following:

  • when you visit our site
  • when we correspond with you as a customer or prospective customer
  • when you register as a user of our services and an account is created for you at
  • when you use our services and apply for an ID card using a paper form or using our online application process for individuals at or by using our paperless application scheme for registered organisations* at (* registered schools, universities, councils, prisons and charities)
  • when you contact us either via email or via our Support Centre -
  • when the site sends us error reports or application analytics data
  • when we attempt to verify that a card has been issued by us at or using the CitizenCard Verify app available on the Google Play Store and the Apple App Store
  • when you use our e-IDVT (Electronic ID Validation Technology) service you will have to agree to your data (photo ID document, liveness check and selfies) being assessed by Yoti Doc Scan for the purpose of identity verification.

2. Our Use of your Personal Data

CitizenCard may use information that we collect about you to:

  • deliver the products and services that you have requested e.g. verify your identity to issue you with an ID card
  • confirm that you are a legitimate cardholder if a retailer or other organisation needs to verify your card as valid or confirm your age and likeness at or using the CitizenCard Verify app available on the Google Play Store and the Apple App Store
  • manage your customer relationship and provide you with customer support
  • help improve our products and services and customise user experience
  • perform research and analysis about your use of, or interest in, our products, services, or content
  • communicate with you by email, postal mail, phone or mobile devices about our products or services that may be of interest to you
  • develop and display content tailored to your interests on our site
  • manage our business including but not limited to: accounting, statistics etc
  • enforce our Terms and Conditions.

3. Our Disclosure of your Personal Data to Third Parties

We may share your personal data with third parties only in the ways that are described in this Privacy Policy:

  • we provide Experian, an information company, with access to CitizenCard data for the purpose of age validation, identity authentication and fraud prevention; if a Financial Services Provider or other organisation wishes to ascertain the identity or age of one of its users, Experian can corroborate the information supplied against details held on the CitizenCard database provided the cardholder has consented to this
  • we provide Yoti, a digital identity company, and 1Account, an online age verification company, with the ability to confirm electronically the validity of a cardholder provided that the cardholder has given Yoti or 1Account their consent to so doing
  • we use Yoti Doc Scan to power our e-IDVT (Electronic ID Validation Technology) service which enables Yoti to submit the ID documents and selfies of suspected fraudsters to law enforcement bodies to help authorities in detection and prevention of fraud
  • we provide retailers and other organisations with the ability to confirm that you are a legitimate cardholder at or using the CitizenCard Verify app available on the Google Play Store and the Apple App Store provided that you have given them your consent either by sharing your card details with them or by letting them scan the QR code on your card reverse
  • we may disclose your personal information to the extent that we are required to do so by law

CitizenCard data is not used for any other purpose.

4. Our Security Measures to Protect your Personal data

We take all reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information. We store all the personal information you provide on our secure password and firewall protected servers in world-class UK data centres. Any personal details you provide via online forms on our websites are encrypted with SSL technology to secure the communication between your browser and our servers.

We use Braintree and PayPal to process transactions made at so your debit or credit card details are always secure. We do not store credit card or debit card details of our customers. Information about PayPal security can be found at and details about Braintree security can be found at

The CitizenCard site contains links to other websites. We are not responsible for the privacy policies or practices of third-party websites you may visit.

5. Our Use of Cookies and Web Analytics Services


Cookies are necessary for the full functioning of this site. By using the CitizenCard site and any linked sub-domains/sites on, you are providing implied consent to the use of cookies on this site in accordance with the terms of this policy. You can disable cookies (further information below), but if you do, you may find that parts of the site will not function correctly for you and we may not be able to complete requests on your behalf such as the online CitizenCard application process. If you do not consent to the use of cookies and wish to disable cookies resulting in impaired website functionality, you should discontinue use of the site.

Cookies are small text data files that some websites place on your computer or other device when you visit them. They're used by many if not the majority of modern websites, including by informational, membership and commercial sites like and related subdomains such as, and Cookies are linked to the machine you use to visit our site and not to you as an individual so they are not 'personal' in that sense. Unless you login or provide personal data through your use of this website, no personal information is collected.

Cookies are commonly used by websites to remember some aspect of your current or previous visit. This could include things like the choices you've made or preferences you've chosen during your visit. Websites commonly do this in order to improve or tailor your current and future visits to that site or other related sites.

Cookies on and its subdomains are also necessary for the correct functioning of some aspects of the site such as the application process for an identity card, and retaining information to ensure that discount codes or referral commission you may have earned through recommending CitizenCard ID to your friends, can be collected and discounts, or commission, correctly assigned to you (where relevant). We may use both "session" cookies and "persistent" cookies on the site. Session cookies will be deleted from your computer when you close your browser. Persistent cookies will remain stored on your computer until deleted, or until they reach a specified expiry date.

The information stored in a cookie can only be read by the website that placed the cookie or other sites that it has agreed to share information with.

EU regulations affecting the use of cookies came into force in 2011 and the Information Commissioner's Office issued guidance on the use of cookies on UK sites. At CitizenCard Ltd, we are committed to protecting your privacy and security to ensuring that we meet all regulations. Our policy is to use cookies only to improve your user experience and the way we do business with you, and when they are essential to the practical and technical functioning of the website(s).

We may use cookies to:

  • store details that help you apply for and manage your CitizenCard online which are strictly necessary to the process
  • store details that enable us to apply discounts and commission to you
  • store details that help you to contact us via our Support Centre
  • find out how people use our sites, such as how often they visit, which web browsers and screen resolution they use, which pages they go to, and which links they click on, so that we can improve our sites. For this purpose we use Google Analytics to provide insight on user visits patterns (such as the most popular pages, or most searched for terms), and cookies stored on your computer will contribute to that data which is collated from all visitors (with cookies enabled).

We do not currently use cookies to serve you any targeted advertising on Were we to do so at some future point, the privacy and cookie policy would be updated to reflect this and you would have the option to opt out by disabling cookies or discontinuing site use in full or in part as you do now.

How to turn off cookies:

You can turn off cookies in your browser settings (usually Tools, Options or Privacy Settings). See for more info or consult the 'Help' section of your browser. If you do turn off cookies, please be aware we may not be able to process your online application and other functions on the site may not work for you.

Web Analytics Services

We use Google Analytics, a service for the marketing analysis of the site provided by Google, Inc. Google Analytics uses cookies to allow us to see how you use our site so we can improve your experience. Google’s ability to use and share information collected by Google Analytics about your visits to the site is restricted by the Google Analytics Terms of Use available at and the Google Privacy Policy available at You can prevent Google Analytics from recognising you on return visits to the site by disabling cookies in your browser. If you prefer to not have data reported by Google Analytics, you can install the Google Analytics Opt-out Browser Add-on available at

6. Legal Basis for Processing your Personal data

With respect to personal data collected from individuals from the United Kingdom, our legal basis for collecting and using the personal data will depend on the personal data concerned and the specific context in which we collect it. CitizenCard will normally collect personal data from you only where:

  • we have your consent to do so
  • where we need the personal data to deliver the services you have requested (e.g. process your application for a CitizenCard proof of age and ID card)
  • where the processing is in our legitimate interests (and not overridden by your data protection interests or fundamental rights and freedoms).

7. Limiting Use, Disclosure, Retention

CitizenCard identifies the purposes for which the information is being collected before or at the time of collection. The collection of your personal data will be limited to that which is needed for the purposes identified by our company. Unless you consent or we are required by law, we will only use the personal data for the purposes for which it was collected. If CitizenCard will be processing your personal data for another purpose later on, we will seek your further legal permission or consent; except where the other purpose is compatible with the original purpose. We will keep your personal data only as long as required to serve those purposes. We will also retain and use your personal data for as long as necessary to comply with our legal obligations.

8. Your Access to and Updating of your Personal data

Reasonable access to your personal data may be provided upon request made to CitizenCard via email at This email address is being protected from spambots. You need JavaScript enabled to view it.. If access cannot be provided within that time frame, CitizenCard will provide the requesting party a date when the information will be provided. If for some reason access is denied, we will provide an explanation as to why access has been denied.

If you are a CitizenCard cardholder, you can update your information e.g. address or contact details and we encourage you to do so on Update Your Personal Details page.

If you would like us to delete any personal data held about you, we will do so on request unless we need to hold the information as part of the provision of products and services to you. Data removal requests should be sent (including name and card number for CitizenCard cardholders) via email to This email address is being protected from spambots. You need JavaScript enabled to view it..

9. Communications Preferences

We offer those who provide personal contact information a means to choose how we use the information provided (for instance to enable us to communicate via email, letter and/or SMS). You may manage your receipt of communications by clicking on the "unsubscribe" link located on the bottom of our emails.

Users of our services registered at can manage their communication preferences in the ‘Update Communication Preferences’ section of their online account.

10. Additional Rights

You may have the right to exercise additional rights available to you under UK applicable laws, including:

Right of erasure. You may have a broader right to erasure of personal data that we hold about you. For example, if it is no longer necessary in relation to the purposes for which it was originally collected. Please note, however, that we may need to retain certain information for record keeping purposes or to comply with our legal obligations.

Right to object to processing. You may have the right to request that we stop processing your personal data and/or to stop sending you marketing communications.

Right to restrict processing. You may have the right to request that we restrict processing of your personal data in certain circumstances. For example, where you believe that the personal data we hold about you is inaccurate or unlawfully held.

Right to data portability: In certain circumstances, you may have the right to be provided with your personal data in a structured, machine readable and commonly used format and to request that we transfer the personal data to another data controller without hindrance.

If you would like to exercise any of the above rights, please contact our support team via email at This email address is being protected from spambots. You need JavaScript enabled to view it.. We will consider your request in accordance with applicable laws. To protect your privacy and security, we may take steps to verify your identity before complying with the request. You also have the right to complain to a data protection authority about our collection and use of your personal data. For more information, please contact your local data protection authority.

11. Changes to our Privacy Policy

CitizenCard may amend this Privacy Policy at any time by posting a new version. It is your responsibility to review this Privacy Policy periodically, as your continued use of this site and our products and services represents your agreement with the then-current Privacy Policy.

12. Contacting Us

If you have any questions about this Privacy Policy, the practices or concerns of this site, please contact our support team via email at This email address is being protected from spambots. You need JavaScript enabled to view it..

Updated 16 November 2022

Important Points For Online Applicants

  • If you need your card right away, make an Urgent application using our paperless online application system.
  • Make sure you follow our photo requirements when you upload your photo.
  • If you don't have a valid Passport (UK or International), Photo Driving Licence (UK or European) or European National ID Card, you need a referee - a professional person validating original document(s) or confirming your details from official records.
  • If applicable, check whether your referee completed the Digital Referee Declaration Form to submit their work details to us.
  • If applicable, make sure that your referee can be contacted by phone and email during office hours at their place of work.


The PASS hologram on each CitizenCard is endorsed by the Home Office, Police, SIA and retailers.

Proof of Age Standards SchemeNational Police Chiefs' Council
Chartered Trading Standards InstituteSecurity Industry Authority

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  • Address:
    7 Prescott Place
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