About Us

CitizenCard is the only non-profit UK-wide Proof of Age Standards Scheme card issuer, with a managing Board chaired by Baroness Llin Golding and comprising representatives from ACS, Camelot, Co-operative, Experian, Ladbrokes, NFRN and the TMA.

CitizenCard:

  • is the longest-established issuer of Home Office-endorsed PASS-hologrammed ID cards
  • is supported by a network of respected manufacturers and retailers
  • is the only UK-wide non-profit photo ID card issuer
  • offers cards free of charge to schools, colleges and universities
  • offers discounted cards to our charity, government and retail partners.

For Media/PR queries email:
Andrew Chevis This email address is being protected from spambots. You need JavaScript enabled to view it.

With more than 2.4 million CitizenCards issued we have always strived to help the public by offering a cheap, safe for every day use UK ID card which is not costly to replace and can't be used for illegal activities such as ID theft. We also endeavour to educate and offer guidance to retailers with regards to the sale of age-restricted items.

  "Lost passports cause a major problem not only for the owner but for the police should they fall into the hands of criminals. It makes no sense for young people to take these valuable documents into town for a night out."

Chief Constable Adrian Lee, Association of Chief Police Officers (now known as National Police Chiefs' Council)

The solution to Adrian Lee’s concern is the 18+ CitizenCard, which displays the ACPO (now known as NPCC) logo as well as the SIA (Security Industry Authority) logo. That means police and doorstaff recognise CitizenCard as a valid photo identification card so it should be accepted by every bar and club across the UK.

We have worked with the UK Home Office since 2001 and in December 2016 the "Leave your passport at home" campaign was launched. 350,000 passports are lost each year, of which 175,000 are lost on nights out in pubs, bars and nightclubs. The UK passport is a valuable document, and if a lost passport ends up in the hands of a criminal, they may attempt to use it in a number of illegal activities, including money laundering and identity theft. Passports are also expensive documents to replace. The campaign encourages people to leave their passport at home and use a PASS photo ID card such as CitizenCard instead.

Home Office-PASS campaign

  “Young people face a higher risk of losing their passport as they often use it as a form of age verification.

A passport is a highly valuable document. If it gets lost or stolen, not only does it cost the holder money to replace it, but it can fall into the hands of criminals unless it is handed in and cancelled.

We are working with a number of stakeholders including retailers, licensed premises, police, local authorities and students, to communicate that there are better ways to prove your age, such as the PASS card.”

Immigration Minister Robert Goodwill

Discount Programme - offer discounted CitizenCards to your customers and clients

If you are a business or government department or agency we can arrange for cards to be issued for as little as £5. The co-branded forms can be seen in Co-operative, Sainsbury's, Waitrose, Ladbrokes, Coral, Game, Gamestation, ASDA, William Hill, SPAR, Costcutter, Welcome Break, My Local, Walkabout, Mace, Thwaites, Roadchef, iNTERTAIN, Betfred, Wadworth, Simply Fresh, The Range, Admiral 777 and at many more outlets.

CitizenCard co-branded applications for UK photo ID cards

We also work with charities across the UK providing them with discounted proof of age & ID cards for their clients who have difficulties obtaining a form of photo ID.

For more info email:
Andrew Chevis This email address is being protected from spambots. You need JavaScript enabled to view it.

Free Cards Programme - offer free ID cards to your students

We work with schools across the UK to provide free proof of age & ID cards to young students in schools and colleges. The cards are used in some areas to provide free public transport. All students can use the cards to prove their age when trying to access age-restricted venues or buying age-restricted goods.

For more info email:
Ali Jarvis This email address is being protected from spambots. You need JavaScript enabled to view it. 

Please note our free cards programme is operated in partnership with schools and colleges only and is not available to individual applicants.

For more details about the free cards programme and for information about the 'No ID No Sale!' campaign that aims to prevent under-age sales of age-restricted goods please visit the Not For Profit page.

CitizenCard Limited is a non-profit company limited by Guarantee in England & Wales No. 3669949.  VAT number 754069518. Data registration no. Z7733342. Registered office: 36 Bromells Road, London SW4 0BG.

If you would like to contact us, please email This email address is being protected from spambots. You need JavaScript enabled to view it. or use our Contact and Support Centre to submit a query. 

Watch how CitizenCard helped Andy take domestic flights...


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Important Points For Applicants

  • If you need your card right away, make an Urgent application and post it by Special Delivery.
  • Check whether your referee is acceptable as Route 1 or a Route 2 professional person.
  • Check whether your referee countersigned your form, passport quality photograph and (if applicable) a copy of an official document confirming your identity.
  • Make sure that your referee can be contacted by phone during office hours at their place of work.

TRUSTED ID SINCE 1999

The PASS hologram on each CitizenCard is endorsed by the Home Office, Police, SIA and retailers.

Proof of Age Standards SchemeNational Police Chiefs' Council
Chartered Trading Standards InstituteSecurity Industry Authority

Contact us:

  • Address:
    36 Bromells Road
    London
    SW4 0BG
  • Email:
    This email address is being protected from spambots. You need JavaScript enabled to view it.
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