It's not personal, it's the law!
The 'No ID, No Sale!' campaign, run by CitizenCard, celebrates its 10th anniversary by launching today (Tuesday 19 November) a new pack and a new website noidnosale.com
No ID, No Sale! campaign co-ordinator Andrew Chevis explains:
Shop staff have an essential job preventing attempts by under-18s to buy alcohol, tobacco and other age-restricted goods. The new message is displayed on the materials so that the customer understands that they are not being targeted when asked for ID.
James Lowman, ACS Chief Executive welcomed the new message:
ACS members take their due diligence on underage sales very seriously, and this new pack provides useful tools to help staff on the front line comply with the law. Customers understand that ID checks are not personal whereas the penalties for illegal sales are very personal.
Paul Baxter, NFRN Chief Executive, speaking at NFRN's National Council in London, added:
The new pack is a vital tool in helping newsagents to demonstrate their responsibility in preventing underage sales. Sadly some of our members have been subject to abuse or worse when asking for ID, whereas those selling tobacco illegally face no such threats.
Packs are available free of charge to ACS, NFRN, SGF members and other independent retailers from the campaign website noidnosale.com and items such as the Manager's Guide and Refusals Register can be downloaded from the site.
