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CitizenCard, the UK's largest ID & proof of age card scheme, today (Wednesday 02 March 2011) launches its most secure card to date. The card retains the PASS (Proof of Age Standards Scheme) hologram and a customised holographic overlay has been added across the front of the card. UV (ultraviolet) marks also appear on both sides of the card.
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Some of you will know 'Queen of Shops' Mary Portas but for those who don't know, she's a television personality known for her expertise in the field of retail. However, despite said expertise, it seems that Ms. Portas made something of a mistake when it came to her son shopping at the GAME store in Oxford Street, London.
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Nine out of 10 staff in high street shops selling age-restricted products such as alcohol and cigarettes were unable to tell the correct age of youngsters when shown their photograph.
TRUSTED ID SINCE 1999
The PASS hologram on each CitizenCard is endorsed by the Home Office, Police, SIA and retailers.
